Alex has spent more than 15 years helping technology companies build marketing that earns attention, drives pipeline, and scales with the business. She builds customer-first marketing systems that bring together performance, data, and storytelling to deliver qualified leads, faster pipeline, and teams that know how to grow.

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Her career spans demand generation, brand, customer marketing, and go-to-market strategy across companies like AppDirect, Fastr, and Citation Canada. She's built marketing functions from scratch, rebuilt underperforming ones, and led teams through significant organizational change without losing momentum.

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At Mortgage Automator, Alex focuses on connecting the platform with private lenders and mortgage professionals through trusted industry education and demand generation.