Alex has spent more than 15 years helping technology companies build marketing that earns attention, drives pipeline, and scales with the business. She builds customer-first marketing systems that bring together performance, data, and storytelling to deliver qualified leads, faster pipeline, and teams that know how to grow.
Her career spans demand generation, brand, customer marketing, and go-to-market strategy across companies like AppDirect, Fastr, and Citation Canada. She's built marketing functions from scratch, rebuilt underperforming ones, and led teams through significant organizational change without losing momentum.
At Mortgage Automator, Alex focuses on connecting the platform with private lenders and mortgage professionals through trusted industry education and demand generation.
